Threads, the newly launched app by Meta, has reached the milestone of 100 million users in less than a week. The information was disclosed by the Search Engine Journal, based on a count of symbols appearing in Instagram profiles when users associate their accounts on both social networks. The unique platform - and competitor to Twitter - achieved this number in just five days.
Following a model extremely similar to the bluebird social network, Threads was launched last Wednesday (7/5) simultaneously in about 100 countries, focusing on sharing messages that generate conversations among users. Posts can have up to 500 characters and can include links, photos, and videos up to 5 minutes long. However, the platform does not yet include a direct messaging feature and is not available for use on PCs. The social media battle.
Compared to other recent platforms, Threads took at least two months to reach 100 million followers, while TikTok took nine months. Currently, Twitter has around 200 million active users, according to company data. It is worth mentioning that Threads is part of the Meta conglomerate, led by Mark Zuckerberg, which also oversees Instagram and Facebook.
One factor that contributed to the high numbers is that the new social network is connected to existing profiles on Instagram. Therefore, users only need to download the Threads app and log in with their Instagram username, seamlessly migrating to the unique platform without creating a new account.
But the numbers could have been even higher as Threads is not yet available in Europe. The platform's European launch was delayed due to privacy concerns based on the new Digital Markets Act (DMA) of the European Union.
Twitter threatens legal action.
One entity that was not pleased with this progression was its main rival - Elon Musk's Twitter. Shortly after the launch, Musk's company drafted a letter addressed to Meta, threatening to sue the company for copying and stealing information, as well as massive hiring of former Twitter employees.
Although no legal action has been taken yet, Musk's company made it clear that it is willing to resort to the courts. "Meta is expressly prohibited from engaging in any tracking or extraction of Twitter followers or follower data," warns the letter about the "imitator app," as the company accuses.
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